Tuesday, September 11, 2012

Color Lecture

Color is a huge part of design. We do not think much about how yellow and blue together contrast. Or how red and yellow are harmonizing hues. Before the color lecture, I never stopped to notice magazine ads or t.v. commercials and how they use hue, chroma, and value. Color can make or break your design. As a graphic design major, I need to be able to understand the color wheel, balance, dominance, and transitions. Even changing the chroma of a color changes the entire design. Using a limited palette can create unity, but it can also seem boring. Color dominance is usually the best way to create unity. Keying the color can change the mood of the design and change the mood given to the viewer. Designers have to be careful when using the color strategies. A slight variation in the chroma can change the entire design.

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