Don Norman

The three things Don Norman mentioned were visceral, behavioral, and reflective. When you design something, you want people to be happy with it. Making them smile would be best. People like pretty things; the juicer was pretty, but maybe not useful. As designers, we want to make people who view our designs happy. With this project, we need to make the viewer happy. It's best to make the viewer feel in control and feel that they understand the poster. Visceral has to do with the beauty of an object; we like sweets, bright colors, and beautiful things. Behavioral has to do with making the person feel in control and that they can easily understand what's going on. The reflective part has to do with the superego; the voice in your head that says "YES!!" or "NO!!" People like it when they can grab others attention and impress others.